I sell technology, and I build it.

I have spent fifteen years getting technology bought and used. Lately I have started building it myself.

I started in Brazil, in telecom, running sales intelligence and trade marketing for TIM. We took priority markets from third place to first, and I learned how a product really wins: not in the demo, but in the unglamorous work of getting a real business to change how it operates.

That work brought me to New York and to Meta. For seven years I carried the marquee Tech and Telco book, Verizon, Dell, Peloton, Charter, owning the executive relationships and structuring deals up to $100M.

Then the job changed. I moved into Meta's Product Incubation group, selling pre-launch AI that has no playbook yet, from the first pitch to paying customers. To sell it honestly I started using it constantly, and then building with it, wiring together multi-agent tools that solved real problems instead of waiting for someone else to.

That is the part I care about now. I can sell the technology and I can build it. Most people do one. The two keep making each other sharper.